SJSohari Joya

The Living Heritage of Pakistan

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The House of Sohari Joya

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Item of the Week · Live now · Limited edition

Jahanara Bridal Set — Auction

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Rs 25,000

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One nation, four treasuries

The Four Provinces

Every piece carries the signature of its home soil.

Punjab

پنجاب

  • Gold of Lahore
  • Damascus steel
  • Khewra salt
  • Blue pottery
  • Phulkari

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Sindh

سندھ

  • Ajrak of Khairpur
  • Ralli quilts
  • Silver of Karachi
  • Kundan craft

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Khyber Pakhtunkhwa

خیبر پختونخوا

  • Peshawari chappal
  • Swat shawls
  • Walnut carving

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Balochistan

بلوچستان

  • Doch needlework
  • Mirror work
  • Onyx & marble
  • Kuchi silver

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Hand-picked

Featured Pieces

Noor-e-Jahan Nath
FeaturedPunjab

Noor Jehan Jewels

Noor-e-Jahan Nath

Rs 167,00021K Gold
Khairpur Ajrak Shawl
FeaturedSindh

Char Bagh Heritage

Khairpur Ajrak Shawl

Rs 6,500
Wazirabad Damascus Chef Knife
FeaturedPunjab

Char Bagh Heritage

Wazirabad Damascus Chef Knife

Rs 14,500
Balochi Doch Mirror-Work Frock
FeaturedBalochistan

Char Bagh Heritage

Balochi Doch Mirror-Work Frock

Rs 32,000
Jahanara Bridal Set
FeaturedPunjab

Noor Jehan Jewels

Jahanara Bridal Set

Rs 1,035,00022K Gold
Shalimar Jhumka Earrings
FeaturedPunjab

Noor Jehan Jewels

Shalimar Jhumka Earrings

Rs 509,00022K Gold
Shahbano Embroidered Suit
FeaturedPakistan

Zarq Atelier

Shahbano Embroidered Suit

Rs 18,500Net
Badshah Sherwani-Cut Kurta
FeaturedPakistan

Zarq Atelier

Badshah Sherwani-Cut Kurta

Rs 21,500

Curated

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Bridal Heirloom

Jewels made for the day generations will remember.

Eid Edit

This season's most-loved pieces, curated for Eid.

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The ateliers

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Noor Jehan Jewels

Lahore · 3

Third-generation goldsmiths of Lahore's Suha Bazaar, crafting hallmarked 21K and 22K bridal jewellery in the Mughal kundan and polki traditions.

Meher Silver House

Karachi · 5

Sterling silver and fine imitation jewellery from Karachi — chandni pieces for every day, priced for every pocket.

Zarq Atelier

Islamabad · 56

Couture-grade stitched and unstitched clothing — hand embroidery, pure fabrics, and silhouettes drawn from the royal ateliers of the subcontinent.

Char Bagh Heritage

Multan · 11

Curators of Pakistan's living crafts — Ajrak from Khairpur, Damascus steel from Wazirabad, Khewra salt, Multani kashi and Balochi needlework — sourced directly from artisan families in all four provinces.